In much of the developing world, SMS and voice are still the killer applications. But increasingly in the developing world, and already in much of the developed world, there is a debate about whether to produce mobile web content or content on mobile apps. This article provides an overview for anyone producing content for these two options, and argues that most content producers should focus on the mobile web, especially if they want to make their content more widely accessible. Mobile apps may be appropriate if looking for new sources of revenue, or deep user engagement, but many other factors make the mobile web the more sensible platform for most content producers.
http://mobileactive.org/mobile-web-not-apps