By the end of 2009 there were almost 50 million mobile subscribers in East Africa, resulting in a mobile penetration rate of 40% of the total population. This makes mobile phones one of the most widely available platforms for information dissemination and interactive communication. Due to technological advancements, the mobile phone has become an all-in-one device that can be carried and used almost anywhere. Internet is going mobile, from desktop to pocket, and innovative simple applications are today a great opportunity for businesses, organisations and governments to reach out and interact with clients and citizens.
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